I AM

Who wants to live a muted life? Let’s embrace full colour living!

Is it okay not to be okay?

We think it’s NECESSARY to not be ok at times if you’re going to live with meaning and purpose and live a rich and full life.  If you live life fully with meaning and purpose, you can expect that all the feelings will come up at some point … because you care.

Who do you want to be in moments that really matter?

Where fo you fall naturally when the pressure is on? What if you chose the option that’s going to push you today? What might you have to gain?

What is your Ideal Performance State?

So what if you flop? What if you fly?

Who do you want to be today? How do you want to show up? How do you show up for the hardest moments? Most important moments? After you make a mistake?

Showing up when you’re stressed, when you’re tired, or even when you feel nothing at all is the best opportunity to grow.

Have you considered why you feel certain ways about the topic of mental health?  How we grew up has a lot to do with it.  It can be helpful to reflect on what messages you received throughout your life that have shaped you.

I am stressed.

Intentionally incorporate anti-stress actions when you feel stress coming on.

I am tired.

Know yourself and fill your tank regularly so that it never gets empty.

Appreciate every opportunity to evolve. Challenge yourself. Take chances. Call what you want into your life.

Sometimes you prepare, prepare, prepare so that you will have no regrets and be ready to fully show up in the moment.  Sometimes all the grind work leads to flow in an otherwise stressful situation. Sometimes a huge opportunity comes your way, and although you have no idea what you’re walking into, you’re ready for anything.

Thank you for your purchase!!

Conceived out of the need to bring mental health to the forefront, the I AM Collection is a bold step toward normalizing the conversation about mental well-being in every space—whether in sports, the workplace, or in everyday life. This collection is a reminder that true strength comes from emotional vulnerability, and that embracing all of our feelings—good, bad, and everything in between—is key to living authentically.